Growth & forecast reports

Growth reports answer whether the club is bringing new people in, and where they are being lost. Forecast reports project current trends forward; scorecards summarise everything on one page.

Who can use this

View general reports covers these. Reports that show revenue need View money reports as well.

What's on the page

• Enquiries received and Enquiry conversion — how many people asked about joining, and how many became members.
• Enquiry response time — how long people wait for an answer. Every day of delay costs conversions.
• Acquisition funnel — site visit, enquiry, registration, paid member.
• Promotion performance, Win-back campaigns, Open day impact.
• Growth scorecard — enquiries, joins, leaves, net and conversion, all against last year.
• Forecasts — membership, revenue, renewal risk, capacity and volunteer shortfall.
• Benchmarks — year-on-year scorecard, season comparison, club health scorecard.

Step by step

1. Open Reports and pick the Growth & marketing chip.
2. Start with Enquiries received to see whether the top of the funnel is healthy.
3. Open Enquiry response time — this is usually the cheapest thing a club can fix.
4. Use Growth scorecard for the committee pack.

Field reference

Enquiry — a contact or interest submission from the public site.

Conversion — an enquiry that became a member within the period.

Projection — a forward estimate, always labelled as one, with its method stated on screen. A projection is never presented as a fact.

Tips & FAQ

Why can't the platform tell me how members found us? Nothing currently asks them. Adding a "How did you hear about us?" question to your join or registration form is the fix, and it is the single cheapest piece of growth data a club can collect.

How far ahead do forecasts look? To the end of the current season or financial year. Beyond that the error becomes larger than the signal, so the reports stop rather than guess.