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How to run an AFL club (the complete Australian Rules guide)

The complete guide to running an Australian Rules football club — league affiliation, sharing the ground with other codes, match-day volunteer roles, guernseys and gear, best-and-fairest votes, fees, fundraising and your footy club's online presence.

By The ClubHelix team · Published 25 Mar 2026 · 11 min read

Editions: AustraliaNew ZealandUKUSACanadaIrelandSouth Africa

A local footy club is one of the most demanding volunteer operations in community sport. A single senior home game needs more officials and helpers than most sports need for a whole round: timekeepers, goal umpires, boundary runners, an interchange steward, a team runner, water carriers, canteen and barbecue crews, a gate roster and someone collecting the best-and-fairest votes before the coach leaves the rooms. Multiply that by juniors in the morning and reserves before the seniors, and you can see why an Australian Rules football club lives or dies on its volunteer system.

The good news: footy club management is a known machine. The jobs repeat every week and every season, which means they can be named, rostered and handed over. This guide walks the whole operation — affiliation and the season, the oval and the cricket handover, committee and match-day roles, registration and fees, juniors, guernseys and gear, money, and the online presence that makes everything else lighter.

Affiliation, the league and the footy season

Affiliation enters your sides in the competition, covers players under the sport's registration and insurance scheme, and binds you to league rules — team nominations, clearances for players moving between clubs, tribunal processes and ground standards.

Your club affiliates with a local or regional league, which sits under your state football body. Some senior competitions add player points or salary caps to the rulebook.

The season runs April to September: practice matches in March, home-and-away rounds through winter, finals in September, presentation night soon after. The committee's real season starts at the October AGM — ground allocation, league nominations, coach appointments, registration open by February, and the volunteer roster drafted before the first practice match. Clearances deserve early attention every year: a recruit's paperwork left until April has a way of surfacing the week of round one.

The oval, the cricket club and the ground handover

Week to week, ground duties are their own roster: boundary and goal-square lines marked, post pads on, coaches' boxes and interchange benches out, sheds unlocked and clean, scoreboard working.

Footy's defining facility quirk is that the oval usually isn't yours alone — most grounds are council-owned and shared with a cricket club across the summer. That makes two dates sacred: the autumn handover (cricket pitch covered or roped, goal posts up, padding on) and the spring one in reverse. Get the handover terms in writing with the council and the cricket club — who covers the centre wicket, who pays for turf repair, whose gear lives in which shed — and the relationship stays friendly for decades.

Winter footy chews ovals into mud, so the council's ground closure calls affect training as much as games — have your wet-weather communication plan ready before you need it.

Committee and the match-day army

Beyond president, secretary and treasurer, a footy club needs its distinctive roles filled by name:

RoleWhat they do
Football managerTeam sheets, league paperwork, clearances, tribunal liaison
Team managers (per side)Availability, guernseys, match-day officials sorted for their game
Timekeepers and goal umpiresEvery game needs them — home clubs typically supply their share
Interchange steward and runnerRotations managed, coach's messages delivered legally
Trainers / first-aidQualified coverage every game, concussion protocols observed
Canteen and barbecue coordinatorsThe club's biggest fundraiser, rostered across every team
Vote stewardCollects best-and-fairest votes after every game, sealed until count night

The trap is letting all of this default to the same six people. Break it down, publish the roster, and make every family's duty visible weeks ahead. ClubHelix's volunteer rostering is built for exactly this — named duties per game, reminders sent automatically, gaps visible before Saturday instead of at 8am. Our guide on recruiting club volunteers covers filling the roster in the first place.

The ClubHelix volunteer roster admin — match-day duties assigned, visible and reminded automatically

Registration, membership and fees

Every player registers through the sport's national registration system before playing; the club separately tracks who has paid, which side they're selected in, and whose parents are contactable. Add social memberships — the supporters, past players and sponsors who buy in without playing — because footy clubs run on their social base as much as their playing list.

Fee-setting deserves a real committee conversation. Senior players typically pay more than juniors; many clubs discount for students, apprentices and families; some tie a canteen levy or a club membership into the playing fee. Publish the structure and what it covers. With ClubHelix, online registration takes payment at sign-up (instalments included), writes players into the roster with a paid-until date, and gives the treasurer a live picture instead of a shoebox of receipts.

Juniors: from first kicks to senior footy

Junior footy starts with entry-level clinics for five-to-eight-year-olds — small groups, modified balls, games-based skills, no tackling — then moves through modified-rules age competitions where field size, numbers and contact scale up gradually. No ladders or finals at the youngest ages; the design goal is confidence and fun, because a kid who loves under-9s is your under-17s captain in eight years and a senior player after that.

For the club, juniors mean Sunday-morning logistics (multiple games, parent goal umpires, a busy canteen), a coaching pool built mostly from accredited parents, and working-with-children checks tracked for everyone involved. Junior fees should stay low and first-season entry easy — see our guide on increasing junior participation for programs that grow the base.

Guernseys, gear and club identity

The guernsey is the club. Number allocation, milestone guernseys for 100-gamers, junior sizes that actually fit — someone (usually a property steward) owns the kit: guernseys washed and back in the bag, footballs pumped and counted, training cones and bags accounted for, first-aid kits stocked. Budget for a guernsey refresh every few seasons and order in January, not March — suppliers jam up before every winter season.

Identity extends past the kit: the song after a win, the milestone banners, the best-and-fairest count. These traditions are cheap to run and priceless for retention — put one committee member in charge of making sure they happen.

Money: canteen, sponsors and the social calendar

A footy club's economy has four pillars: player fees, the canteen and barbecue, sponsorship, and the social calendar. The canteen out-earns almost everything when every team takes rostered turns and it runs at every home game, juniors included.

The barbecue running at a home game — the steady earner behind most footy clubs

Sponsorship is footy's traditional strength — the pub, the bakery, the local trades. Build tiered packages (guernsey, ground signage, scoreboard, website), invoice once a year, and give sponsors a genuine social return: invitations, public thanks, a sponsors' day at a home game. ClubHelix's sponsor management tracks packages, renewals and invoices so nothing lapses through forgetfulness — and our sponsorship guide covers the pitch itself.

The social calendar closes the loop: season launch, ladies' day, past-players' day, trivia night, and the presentation night where the best-and-fairest is counted vote by vote. Run them through your website's events and ticketing so RSVPs and payments handle themselves — and see our presentation night guide for the big one.

Your footy club website

When a family moves into the area and searches for junior footy, or a new sponsor googles the club before saying yes, your website is the first impression. A proper AFL club website shows training times, fixtures and results, takes registrations and payments around the clock, sells event tickets, and gives every sponsor logo a permanent public home.

ClubHelix builds the site and the club engine behind it — registration, rosters, volunteer duties, events, sponsors and comms in one admin, with a free tier to start (pricing). See the AFL solutions page for how footy clubs set it up, or get your club online before the practice matches.

Frequently asked questions

How many volunteers does an AFL club need on match day?

A senior home game typically needs a dozen or more: timekeepers, goal umpires, interchange steward, runner, water carriers, trainers, canteen and barbecue crews, gate and vote steward. The clubs that cope are the ones that roster named duties weeks ahead rather than asking for hands on the day.

What does it cost to run a footy club?

Major costs are league and insurance levies, ground hire and utilities, guernseys and equipment, trainer coverage and umpire fees. Most clubs balance the budget through canteen and barbecue trade, sponsorship and social events on top of player fees.

How do best-and-fairest votes work at club level?

After each game the coaches (or nominated voters) award votes — commonly 3-2-1 — which a vote steward records and keeps sealed through the season. Votes are tallied and revealed at the presentation night count, so keeping the collection process consistent every week matters.

Do we share our ground with a cricket club?

Most footy ovals are council grounds shared with cricket across the summer, with a handover each autumn and spring. Agree the handover details in writing — pitch protection, turf repair, storage — with the council and the cricket club before each season.