# Club strategic plan template (and how to actually use it)

## The one-page club strategic plan template

Copy this straight into a document. The bracketed prompts are the questions to answer, not headings to keep. The whole thing should fit on one page at a readable font size — if it does not, you have too many priorities, not too small a font.

**[Club Name] — plan for [year] to [year + 3]**

**Where we are now.** Three honest facts, with numbers.

- Members — [number], compared with [number] three years ago
- Teams, squads or programs — [number], and the ones that are struggling
- Money — [surplus or deficit last year], reserves equal to roughly [number] months of operating cost
- The one thing everyone would fix if they could — [in plain words]

**Where we want to be in three years.** Three to five statements, each with a number attached so you can tell whether you got there.

- Membership — [number] members, with [number] in the junior or entry pathway
- Participation — [number] teams or squads, fielding without last-minute scrambles
- People — every committee role filled with a named deputy behind it
- Facilities — [the one capital thing that matters], funded and started
- Money — reserves equal to [number] months of operating cost

**What we will do this year.** Exactly three priorities. Each gets an owner, a first move and a date.

- Priority 1 — [what], owned by [name]. First move — [specific action] by [date].
- Priority 2 — [what], owned by [name]. First move — [specific action] by [date].
- Priority 3 — [what], owned by [name]. First move — [specific action] by [date].

**What we are deliberately not doing this year.** Two or three things, named. This section is not optional; it is where the plan gets its power.

- [Thing we keep half-starting] — not this year, revisit [when].
- [Thing someone will propose in March] — not this year, because [reason].

**How we will know.** The three to five numbers reported at every meeting. Keep the list short enough that it fits in one line of a report.

- [Metric], measured [how], reported by [name]

That is the whole plan. Vision statements are optional and mission statements are usually a way of avoiding the harder questions above — if your governing body requires one, write it last and keep it to a sentence.

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